G-Dragon Expands Global Collaborations from FIFA World Cup to Luxcelve

G-Dragon is undertaking various projects with global brands, ranging from collaborations commemorating the 2026 FIFA World Cup to a digital character brand and Luxcelve fashion lines. This shows his expansion beyond being a music artist into roles as a designer and creator.

The most notable collaboration is the one with Nike to celebrate the 2026 FIFA World Cup. G-Dragon created a special collection “using design bags” for the South Korean national team, featuring vivid floral prints. Other items in this tournament-themed lineup include Lionel Messi’s Kith·Adidas shoe line and Drake’s NOCTA x Nike collaboration. Willy Chavarria and Adidas are releasing streetwear pieces for the Mexico team, while Nike is partnering with Jacquemus (France) and the Virgil Abloh estate (USA). The tournament is scheduled to begin on June 11 and 12.

Another noteworthy effort is the collaboration between G-Dragon and IPX, a digital IP entertainment company, on the joint character brand ZO&FRIENDS, and its partnership with Uniqlo. Under the brand slogan “Friends Who Are More Perfect Because They Are Clumsy,” the collection features characters inspired by G-Dragon’s pet cat, such as the carefree Cloud Cat, the nosy Daisy, and the unpredictable Cute Bubble. A variety of techniques are used, from pastel watercolor touches to dot graphics and three-dimensional suede-style prints, to accurately depict the characters’ adorable movements and expressions. This collection will be officially released starting in early July through Uniqlo’s official online store and physical stores nationwide.

G-Dragon’s activities also continue in the Luxcelve fashion sector. He participated in Chanel’s 2026 S/S eyewear campaign and is simultaneously working on a collaboration project with PEACEMINUSONE and VERDY. PEACEMINUSONE’s “I Believe in Me” exhibition is set to take place in South Korea, and the collaboration with VERDY is also drawing attention. These projects demonstrate how highly regarded G-Dragon is as a creator among the world’s top fashion and lifestyle brands.

As the FIFA World Cup kicks off in mid-June, G-Dragon’s multifaceted global activities will continue, including his collection for the South Korean national team, the ZO&FRIENDS UT line, and his campaign for Chanel.