HYBE Ranks First, Galaxy Ranks Second

The Asia Brand Institute released its “K-Brand Index” for the entertainment sector after analyzing 43,017,741 pieces of online big data from August 1 to August 31. HYBE took first place, while Galaxy Corporation surged to second place. Following them were YG Entertainment in third place, SM Entertainment in fourth place, CJ ENM in fifth place, JYP Entertainment in sixth place, The Black Label in seventh place, Starship Entertainment in eighth place, KeyEast in ninth place, and Fantagio in tenth place.

Restructuring of the Entertainment Industry Recently, the entertainment industry has been rapidly restructuring beyond its traditional domains centered on K-POP and K-dramas into integrated fields that combine artificial intelligence (AI), digital technology, and intellectual property. By expanding artists’ IP beyond music and performances to include robots, platforms, and experiential spaces, companies are diversifying consumer experiences. As a result, the ability to integrate creative planning with future technologies has become a key factor determining corporate value.

HYBE and Galaxy’s Growth Models HYBE maintained its first-place position thanks to its strong artist IP and global business infrastructure. It continues to focus on improving its global fan platform, Weverse, and expanding its multi-label infrastructure centered in North America and Europe. Galaxy Corporation is accelerating the development of next-generation global content by combining G-Dragon’s intellectual property with advanced AI technology. In particular, Galaxy Robot Park, which integrates Physical AI and robots, has attracted significant attention from overseas media.

A New Challenge for Traditional Major Companies These analysis results show that leadership in the entertainment industry is shifting from established major companies to firms with new growth models. Although YG Entertainment, SM Entertainment, and JYP Entertainment still maintain high brand recognition, Galaxy Corporation’s emergence is impacting traditional brand structures. JYP Entertainment is discussing a public-private partnership model with the government’s Committee for Cultural Exchange to promote the global expansion of K-culture, including K-POP. Meanwhile, four entertainment companies are preparing to establish a joint venture to organize the “Fanomenon” event.