Tencent Music Achieves Record Profits by Expanding K-pop Portfolio... Q2 Revenue Hits 8.4 Billion Yuan

Tencent Music Entertainment Group (TME) reported record-breaking sales in the second quarter of 2025. Total revenue reached 8.4 billion yuan, marking an 18% increase from the previous year. Music subscription services served as a key driver of growth, with subscription revenue rising to 4.4 billion yuan—up 17% year-on-year. TME’s subscriber base exceeded 124 million, and the company expressed confidence in continued expansion. It strengthened its K-pop offerings through strategic partnerships with renowned Korean labels and Chinese artists, successfully expanding its content ecosystem. The number of SVIP subscribers surpassed 15 million, and the average usage time for users on the online music platform reached record levels. Innovative advertising formats and sales of artist-related merchandise also contributed to strong growth in advertising revenue. TME has also received positive feedback for its recently launched “Bubble” feature. This feature addresses the need for communication between fans and artists and has been highly praised for its Korean-Chinese translation capability. The company plans to introduce more Chinese artists to the platform in the future to boost user engagement and expects Bubble to become a major growth driver for SVIP offerings. Overall revenue for 2025 is expected to exceed previous forecasts, with potential room for further improvement in net profits.