Mnet Celebrates 30th Anniversary with New Brand Identity Centered on “K-POP GENERATION Mnet” Slogan

Mnet, which launched in 1995 as a music-focused channel named Music Network before becoming the music channel we know today, has reached 30 years of operation by 2025. Throughout these 30 years, it has highlighted various music genres and introduced original programs based on the goal of breaking down prejudices. To mark its 30th anniversary, Mnet unveiled a new brand image using “K-POP GENERATION Mnet” as its slogan, a choice that encapsulates its musical journey to date and reflects its ambition to unite fans through music while embracing endless possibilities for the future. The brand refresh, effective from March, will serve as the foundation for the 30th anniversary campaign. Mnet is set to premiere “Mnet 30th Anniversary Chart Show” on March 6, a program that compiles iconic moments from its flagship shows such as “MAMA AWARDS,” “Superstar K,” “Show Me The Money,” and “Street Woman Fighter,” which have grown alongside K-POP history. “M Countdown” will also feature special editions and stage performances that review the new cultural phenomena created by Mnet over its 30-year history. In addition, Mnet plans to launch a variety of 30th anniversary events and promotions both online and offline. The channel has produced numerous stars and continuously generated memes, quotes, and trends. It served as the birthplace for many stars through audition programs and brought hip-hop and street dance—genres once considered niche—to the center of mainstream culture. It has also acted as a platform for K-POP fans worldwide to enjoy and interact with K-culture. Mnet opened up new horizons for K-POP charts with shows like “World No.1 K-POP Chart Show” and “M Countdown.” It hosted the popular nationwide audition show “Superstar K,” which achieved a record 21% viewership rate among cable broadcasts at the time, and “Show Me The Money,” which was the first in South Korea to popularize hip-hop. It exported its formats to 30 countries and regions worldwide, including “Your Voice,” the “I-LAND” series known for its massive scale and unique format, “Girls Planet 999: Girls’ Battle,” “Boys Planet,” “Street Man Fighter,” and the “Street Woman Fighter” dance IP series. Shin Hyung-kwan, head of Mnet’s Music Content Business Division at CJ ENM, said, “I hope many people from all generations who have helped shape Mnet’s history can reflect on its past journey and share memories together.” He added, “Mnet will continue to strive to deliver joy through original content that offers deep immersion.” The company also plans to strengthen digital platforms such as Mnet Plus to enable K-POP fans around the world to access content in real time and participate in fan communities.