KT Presents “Future-Forward Sports and K-POP Experiences” Using AI and AR at MWC 2025

KT announced on the 3rd that it showcased a new customer experience zone called the AI Experience at MWC 2025, held in Barcelona, Spain, where artificial intelligence was integrated into everyday life. The “K-Studio” introduced by KT is a futuristic stadium that leverages AI technology to create a safer and more immersive environment, thereby enhancing communication between fans and athletes. Visitors to this exhibition area can experience three core services: AI real-time subtitle translation, AI Lee Kang-in, and AI cheer songs. AI real-time subtitle translation is a multilingual subtitle service designed for foreign fans at stadiums, developed by KT Group’s Cloud and KT DS, a company specializing in AI software. When visitors speak as if they were stadium announcers, the AI translates their words in real time and displays them as subtitles in the desired language. AI Lee Kang-in is a digital human created using AI based on Lee Kang-in, a national football player sponsored by KT. By entering one’s name at a kiosk, visitors can receive a welcome message that sounds exactly like what Lee Kang-in would say. AI cheer songs are a service that allows users to create and listen to customized cheering songs through an AI music generation platform. Along with K-Studio, KT also prepared an interactive experience called the “K-POP Dance Challenge.” K-POP is one of South Korea’s most beloved cultural contents worldwide. KT collaborated with Genie Music to develop interactive content that combines popular K-POP tracks with AI and AR technology. After receiving a greeting from AI-generated K-POP dancers, users can choose a song and dance alongside AR dancers, enjoying a variety of experiences. In the AI videos shown to visitors, an AI avatar is generated by the AI engine after collecting data and performing synthesis on chroma-keyed footage of the individuals. KT implemented this feature in approximately 40 languages to allow visitors from around the world to use it. The K-POP Dance Challenge enables users to learn dances from AR dancers matched to their chosen songs and dance together. The movements captured by cameras and sensors at the venue are synthesized in real time with the performances of the AR dancers, creating a sense of presence as if the users are on the same stage. KT also provides photo cards and customized personal videos to those who try out the K-POP Dance Challenge. KT plans to apply the various services and technologies demonstrated at K-Studio at Suwon KT Wiz Park, the home stadium of KT Group’s professional baseball team KT WIZ, becoming the first domestic professional sports venue to utilize them. Additionally, KT is considering selecting outstanding AI cheer songs created by fans to use as official cheering songs for sports events it sponsors. Yoon Tae-sik, executive in charge of KT’s brand strategy, said, “AI should go beyond being merely a technology and become an innovation integrated into daily life that people around the world can experience and enjoy naturally.” He added, “Even after MWC25, KT will continue to expand a variety of AI experience contents that allow the public to intuitively interact with AI in their everyday lives.”