K-POP Draws Global Attention in 2025 Search Trends with Film “HotKPOP Demon Hunters”

According to Google’s 2025 annual search statistics, K-POP-related content ranked among the top search terms in the United States. As of November, Google maintains approximately 90% market share in the global search engine market, holding a dominant position compared to Bing, which ranks second with over 4%. Per Google’s 2025 Year in Search report, the film “K-POP Demon Hunters” appeared in third place on America’s list of top search terms. Following Charlie Kirk in first place and viral collectibles La Boube Toys in second place, this ranking indicates that K-POP-related content is at the center of search interest in the U.S. It received more attention than technology- and politics-related search terms such as iPhone 17 in fourth place and the One Big Beautiful Bill legislation in fifth place. These results demonstrate that K-POP has evolved beyond being merely a music genre to encompass various entertainment forms like films, dramas, and collectibles, solidifying its status as a global cultural trend. Since Google’s data is based on search records left by over 800 million monthly active users worldwide, it is regarded as an objective indicator of K-POP’s growing international influence. Search trends for 2025 serve as a mirror reflecting the key interests of different countries. The presence of K-POP-related content among the top search terms in the U.S. signifies that Hallyu culture is being deeply integrated into mainstream American culture. Google makes the Year in Search data, which provides a comprehensive analysis of global and country-specific search interests, available at www.trends.withgoogle.com.