January 2025 Idol Group Brand Reputation Rankings: BLACKPINK Top, SEVENTEEN Second, BTS Third

According to an analysis conducted by the Korea Corporate Reputation Research Institute using big data on idol group brand reputations in January 2025, BLACKPINK ranked first, followed by SEVENTEEN in second place and BTS in third. The data collected from December 23, 2024, to January 23, 2025, totaled 192,360,000 pieces of big data related to idol group brands, representing a 6.61% increase compared to 124,600,000 pieces in December of the previous year. The brand reputation index is calculated by combining participation index, media index, communication index, and community index, and it measures the impact of consumers’ online habits on brand consumption. BLACKPINK, which finished first (with members Jennie, Rosé, and Lisa), scored 11,241,702 on the brand reputation index. Although this score dropped by 13.69% from 13,024,795 in December, the group still maintained its dominant first position. In link analysis, keywords such as “looking forward to,” “supporting,” and “coming back” appeared frequently, while keyword analysis showed Rosé, “full group,” and Jennie ranking at the top. The positive-to-negative ratio was extremely high at 93.20%. SEVENTEEN, in second place (with members S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, D.E.S.S., Mingyu, Dogyeom, Seungkwan, Vernon, and Dino), achieved the highest growth rate, with its brand reputation index rising by 33.56% to 8,026,659 from 6,009,687 in December. BTS, in third place (with members RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook), saw its brand reputation index increase by 10.55% to 6,344,270 from 5,735,127 in December. IVE, ranked fourth (with members Yujin, Ga-eul, Lay, Jang Won-young, Liz, and Leeseo), had a brand reputation index of 5,479,545, marking a 19.33% increase from the previous month. ESPA, in fifth place (with members Karina, Winter, Giselle, and Ningning), scored 5,156,300, reflecting a 11.52% rise from the prior month. Ku Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated that according to the detailed analysis of idol group brand reputations in January 2025, brand consumption declined by 13.04%, but brand communication increased by 5.98% while brand diffusion rose by 11.46%. Groups included in the top 30 rankings were ITZY, BIGBANG, SHINee, (G)I-DLE, ENHYPEN, STRAY KIDS, TWICE, TWS, Red Velvet, IZNA, NMIXX, H1-KEY, BTOB, ILLIT, RIIZE, THE 8, Wonyoung, BOYNEXTDOOR, SUPER JUNIOR, ATEEZ, INFINITE, FIFTY FIFTY, LE SSERAFIM, TWS, SHINee, Yujin, j-hope, Joshua, THE 8, Wonyoung, Karina, BIGBANG, EXO, Gaeul, Winter, Jisoo, Jennie, Lisa, SUGA, Jimin, Jeonghan, Jay, Hoshi, Wonwoo, Woozi, Mingyu, Seungkwan, Vernon, Dino, Lay, Rina, Dey, Hankook, Ningning, Y, and Jung Kook.