HAM PARTNERS acquires Sky Ventures and K-Pop Munch to launch AI-driven global communications group

PR and marketing firm HAM PARTNERS has officially become a global communications group by acquiring Sky Ventures and K-Pop Munch as 100% subsidiaries, integrating AI-based PR with fan commerce. On the 18th, the company held a briefing at the Fairmont Ambassador Seoul in Yeouido to unveil its vision and business strategy built around these acquisitions. Amid a saturated domestic PR and digital marketing market and accelerating overseas expansion by Korean companies, HAM PARTNERS plans to secure new growth drivers in global markets through AI-driven data analysis, fan-centric platforms, and the integration of content and commerce. This acquisition completes the vertical integration of its data and fan-based business operations, aiming to establish itself as a hub for data and the global fan economy. Sky Ventures, founded in 2016, has seen its revenue grow by more than 4 times over five years, thanks to the innovative business model it developed by combining IP content with commerce. Specializing in YouTube-based IP content planning, production, and fan community building, the company operates customized YouTube channels using celebrity and brand IPs, commercializing a business model that connects fan formation with direct commerce. Notable channels include “Halindeonjeon,” “Gudongwang,” and “Jozzart,” which have become successful models for fan commerce by enabling fans to consume products directly. K-Pop Munch, the official K-POP merchandise platform, has grown by approximately 20 times in just four years since its establishment. Its revenue increased by over 20 times, rising from 2.2 billion won at launch in 2020 to 46 billion won currently. It processes more than 60,000 orders per month across 63 countries, communicating directly with K-POP fans worldwide. It holds the top market share in Southeast Asia, establishing a dominant position in the official K-POP merchandise sector. K-Pop Munch focuses on its core competitiveness as a global fan commerce platform by planning and developing merchandise based on K-POP artists and global IPs to provide customized products for fans. The HAM PARTNERS group announced three key business strategies centered on advancing AI-based PR technology, expanding the fan economy and brand communication, and implementing the K-CONNECT omnichannel strategy. Through the acquisition of Sky Ventures, it will introduce AI-based PR analysis solutions to further enhance PR technologies driven by AI and data. It is currently developing AI-based PR data analysis systems for tasks such as sentiment analysis, trend analysis, crisis detection, influence analysis, and performance analysis. The company plans to expand its business around the fan economy, aiming to collaborate with over 100 K-POP IPs by 2025 to operate pop-up stores in more than 20 countries globally. Already having established subsidiaries in the United States, Thailand, and Indonesia to run its own sales stores, HAM PARTNERS intends to further expand its online and offline channels to provide integrated marketing solutions that promote Korean brands and culture. The HAM PARTNERS group has set a clear goal of achieving 300 billion won in revenue by 2030 and entering the top 20 ranks in the global PR industry.