Disney and G-Dragon Unveil “Toy Story” Collaboration Collection Worldwide on June 24

Walt Disney Company Korea is launching a collaborative collection themed around Disney and Pixar’s animated film “Toy Story,” in partnership with G-Dragon’s brand, PeaceMinusOne. Released simultaneously around the world on June 24, this project is considered Disney’s first major initiative to co-create content with a K-pop artist, encompassing everything from products to retail experiences.

The collection was developed under the concept of “THE FIRST FAN,” a title meaning “G-Dragon’s first fan toward his dreams as a toy.” It features popular Toy Story characters such as Woody, Buzz, and Jessie, integrated with PeaceMinusOne’s signature daisy motif. The lineup includes approximately 70 different products ranging from figurines and plush toys to fashion and lifestyle items.

The collection will be launched simultaneously in 10 cities, including Seoul, Tokyo, Hong Kong, Taipei, and Shanghai. Spotify is participating as a global partner, offering mobile accessories such as phone cases and AirPod cases. In South Korea, a pop-up store will open in Seongsu-dong on August 1, with the first floor designed to recreate a childhood bedroom space and the second floor dedicated to product purchases.

This project serves to celebrate both the 10th anniversary of PeaceMinusOne’s establishment and the release of the film “Toy Story 5.” Walt Disney Company Korea officially announced this collaboration on June 22 and unveiled the collection globally on June 24 of the same month.