BTS has released the music video for “2.0,” a track from their fifth studio album “ARIRANG.” The video features cinematic homages to iconic scenes from director Park Chan-wook’s film “Oldboy.” Set in an old hallway and e…
BTS is returning with the existing variety show “Run BTS” in a newly updated format. On Monday, the group released a Teaser video showing all seven members discussing new concepts for the variety show, announcing the lau…
BTS performed at Gwanghwamun in Seoul on the 21st, holding their first concert there in approximately four years. It was the first “full group” performance since all seven members completed their military service.…
Shinsegae Duty Free’s Myeongdong store’s K-pop-themed section, “K-Wave Zone,” recorded a 120% increase in sales during March.…
BTS’s fifth studio album, “ARIRANG,” released on March 20, has achieved record-breaking sales figures, once again proving its status as a dominant force in the K-POP industry.…
BTS topped the Star Brand Reputation Index in March following their return after a 3.5-year hiatus. Their brand reputation index surged from 7,992,722 in February to 27,363,112 in March, marking a significant increase of…
Netflix released the documentary “BTS: The Return” on March 27, documenting the production process of BTS’s new album “Arirang.” The 91-minute film vividly captures BTS’s journey back to music after nearly three years of…
Samsung Electronics and HYBE announced on the 27th that they have established a global partnership to collaborate on BTS’s comeback-themed world tour, “Arirang.” The plan is to combine Samsung’s technological capabilitie…
Samsung Electronics and HYBE announced on the 27th that they have established a global partnership for BTS’s Comeback World Tour “Arirang.” The strategy aims to maximize marketing synergy among K-pop fans through collabo…
With the release of Netflix’s documentary “BTS: THE RETURN” on March 27, attention has turned to the heightened musical leadership demonstrated by BTS during the creation of their fifth studio album, “Arirang.” Directed…
With BTS returning after 3 years and 9 months, artists under HYBE are set to release new music one after another throughout April.…
BTS has returned with its full lineup for the first time in three years. Their studio album “Arirang” sold 4 million copies within just 3 days of release, surpassing the 3.37 million copies sold by “Map of the Soul: 7” i…
HYBE’s stock price plummeted as the long-awaited full reunion of BTS became a reality. Just two days after BTS concluded their comeback performance at Gwanghwamun Square in Seoul on March 21, HYBE’s shares dropped by 15.…
BTS released its fifth studio album, “ARIRANG,” on the 20th, marking a full-group Comeback. This comeback is part of a large-scale global project that includes a live performance in Seoul’s Gwanghwamun Square, a Netflix…
The live performance held by BTS at Gwanghwamun in Seoul on March 21 reached 300 million viewers worldwide through Netflix’s live streaming.…
K-pop supergroup BTS held a stage performance in Seoul’s Gwanghwamun Square with all seven members together for the first time in four years since their hiatus for military service.…
At BTS’s free concert “BTS THE COMEBACK LIVE｜ARIRANG” held on Gwanghwamun Square in Seoul on the 21st, there was a significant gap between estimated crowd sizes and actual numbers.…
Hive has opened a pop-up store themed around BTS’s new album “ARIRANG” in its office located in Yongsan, Seoul. Named “BTS POP-UP: ARIRANG,” this space was created by partially renovating the lobby area on the first floo…
BTS dominated global charts as soon as they made their Comeback with their 5th studio album “ARIRANG.” Released at 1 p.m.…
The “BTS THE CITY ARIRANG” project, launched to celebrate the release of BTS’s fifth studio album “ARIRANG,” is transforming major cities around the world (from Seoul to London and New York) into K-pop festival venues.…
BTS launched the urban-based project “BTS THE CITY ARIRANG SEOUL” to commemorate the release of their new album “ARIRANG.” On April 21, the day after the album’s release on April 20, entire Seoul transformed into a massi…
HYBE Chairman Bang Si-hyuk topped the list of individual shareholders in K-culture-related listed companies, boasting assets worth 4.8002 trillion won.…
BTS drew global attention with its return in full group after approximately 4 years. To coincide with the concert held on March 21 at Gwanghwamun in Seoul, PH ARMYs created a huge festive atmosphere through pop-ups and w…
BTS will return as a full group on March 20 with their ARIRANG album, concluding their approximately two-year military service.…
K-pop group BTS released their 5th studio album, “Arirang,” on March 20 after a 3-year and 9-month hiatus. The following day, on March 21, they held a free concert in Seoul’s Gwanghwamun Square, marking the beginning of…