BTS POP-UP: ARIRANG Opens at First Floor of Hive’s Yongsan Office

Hive has opened a pop-up store themed around BTS’s new album “ARIRANG” in its office located in Yongsan, Seoul. Named “BTS POP-UP: ARIRANG,” this space was created by partially renovating the lobby area on the first floor of the Yongsan office and opened on the 20th, remaining open until April 12th.

The pop-up store features a unique layout that reflects the album’s identity. A large media wall measuring 17.5 meters in width and 4 meters in height is installed at the front of the space, displaying BTS’s music videos and footage from the “ARIRANG” album to create an immersive atmosphere. Visitors can view album exhibits and purchase official merchandise.

Installation art pieces that reinterpret Korean traditional aesthetics in a modern style are also included. A large sculpture visualizing the album title is on display, and there is an area on the floor featuring a design based on the Big Dipper constellation. Through these elements, visitors can experience a space where Korean aesthetic sensibilities are expressed in a contemporary manner.

Access to the pop-up is managed through Hive’s pre-registration system on the global fan platform Weverse. This approach helps prevent overcrowding and ensures a comfortable experience for visitors. A Hive official explained, “We are now able to continue showcasing artist-related pop-ups in the space we have within our office, rather than holding them only outside.” They added, “We hope this will bring new enjoyment to fans who visit the Yongsan office area.”

This space is not intended to be a one-time-only pop-up. It is planned to remain operational by adjusting its design and layout according to the album release schedules of artists under Hive Music Group. Future dates and detailed information about upcoming pop-ups will be announced through Hive’s official social media channels and each artist’s respective Weverse communities.