Wonju City Uses Psy’s Concert to Promote Integrated Tourism and Festivals

Wonju City leveraged Psy’s concert as an opportunity for tourism marketing. At the “Psy Himpbak Show SUMMERSWAG 2026-Wonju” held at Wonju General Stadium on the 25th, the city operated an integrated promotion booth that linked tourism, traditional markets, and local festivals.

The City’s Department of Tourism and Economic Promotion jointly organized an Instagram follow-up event for the official Wonju Mandu Festival account. Participants received keychains shaped like mandus along with souvenirs. Additionally, a roulette game was used to promote various local attractions such as Seulgsan Grand Valley and Banggye-ri Ginkgo Trees, as well as the Wonju Traditional Market, the 2026 Wonju Mandu Festival, and the K-Pungent Taste Festival.

As a result of this event, the official Instagram accounts for Wonju Tourism and the Wonju Mandu Festival gained approximately 700 new followers. Wonju City plans to utilize these newly acquired social media channels to continuously provide information about tourism and festivals, thereby expanding its promotions to encourage actual visits to Wonju and use of its traditional markets.

Wonju City Mayor Gu Ja-yeol stated, “Hosting large-scale private performances is not enough on its own; it only truly benefits the local economy when it leads to tourism and consumption. Moving forward, we will continue to organically connect Wonju’s tourism, festivals, and traditional markets to create a city that attracts visitors repeatedly and remains a vibrant place where people gather.”