TOURS’ Dohoon Rises to No. 1 in December’s New Idol Personal Brand Reputation Rankings

According to an analysis conducted by the Korea Corporate Reputation Research Institute on new idol brand reputations in December 2025, TOURS’ Dohoon secured first place in the individual category. He achieved a brand reputation score of 282,427 points, marking a 126.99% increase compared to November’s score of 124,425 points. The analysis covered 4,495,159 big data entries related to new idols from November 4 to December 4. This figure represents a 21.07% decline from November’s total of 5,694,794 entries, showing a monthly downward trend. Specifically, brand consumption dropped by 15.79%, brand issues decreased by 16.06%, brand communication fell by 24.84%, and brand diffusion declined by 26.65%. In the top ranks for individual categories, Woonhee of ILLIT came in second with 264,141 points, a 39.12% drop from the previous month, followed by Ian of Hearts2Hearts in third place with 229,493 points, a 48.73% decline. Keonho of CORTIS ranked fourth with 225,450 points, showing a 53.12% drop, while JiU of Hearts2Hearts finished fifth with 211,184 points, an increase of 0.18%. Dohoon’s brand reputation score was composed of an engagement score of 87,991, a media score of 58,566, a communication score of 78,691, and a community score of 57,179. Ku Chang-hwan, director of the Korea Corporate Reputation Research Institute, commented that “Dohoon’s brand received high ratings in link analysis for terms like ‘awesome,’ ‘standout,’ and ‘handsome,’ while keyword analysis identified ‘TOURS,’ ‘overdrive,’ and ‘Music Bank MC’ as the main keywords,” adding that “the positive ratio reached 87.03%.” Meanwhile, in the new idol group rankings, KIKI took first place with a brand reputation score of 1,066,320 points, a 10.13% decrease from November’s score of 1,186,529 points, and a positive ratio of 85.90%.