SM Town Live Global Tour to Celebrate 30th Anniversary Concludes with Bangkok Show

SM Entertainment’s “SM Town Live 2025~2026” global tour, launched last year to mark its 30th anniversary, came to an end with a performance in Bangkok, Thailand. The tour began in Seoul in January 2025 and visited major cities around the world, including Mexico City, Los Angeles, London, Tokyo, and Fukuoka, before reaching Bangkok. The Bangkok show was held on February 14, SM’s founding anniversary, at the Rajamangala National Stadium, the largest venue in the country. This marked the first SM Town Live event in Thailand in 13 years and served to reaffirm SM’s global influence. According to SM, a total of 62 local media outlets, including major Thai channels such as Thai Rak TV, Workpoint TV, and One31, covered the event, showing significant interest. Artists from SM Entertainment participated in the show, including Hyoyeon of Girls’ Generation, Minho of SHINee, EXO, Irene, Seulgi, and Joy of Red Velvet, NCT 127, NCT Dream, WAYV, aespa, RIIZE, NCT Wish, Hearts2Hearts, Dosie, Soul, Wish, E-Tion, Rowoon, Rie, and Hankook. During the over 4-hour performance, the artists delivered a variety of acts, including solo performances and collaborations. The show concluded with all performers taking the stage together to sing “Light,” expressing their gratitude to the audience. SM Entertainment has established numerous milestones in K-pop history through its “SM Town” brand of concerts. It was the first Korean brand concert to be held in Paris, France, and the first Asian artist to perform at Madison Square Garden in New York. Additionally, it was the first foreign artist to perform at the Beijing Olympic Stadium in China and also initiated the first large-scale K-pop concert in Dubai.