SM’s 30th Anniversary SMTOWN LIVE Closes Global Tour in Bangkok

SM Entertainment’s global concert brand ‘SMTOWN LIVE’ came to a spectacular close in Bangkok, Thailand. To mark its 30th anniversary last year, SM organized the ‘SMTOWN LIVE 2025-26’ global tour, which began in Seoul in January 2025 and traveled to Mexico City, LA, London, Tokyo, Fukuoka before reaching Bangkok.

The Bangkok concert, which served as the tour’s finale, was held on February 14 — SM’s founding anniversary — at Thailand’s largest stadium, the Rajamangala National Stadium. As it was the first ‘SMTOWN LIVE’ event in Bangkok in about 13 years, approximately 62 local media outlets attended, including prominent broadcasters such as Thairath TV, Workpoint TV, and One31, as well as key newspapers, magazines, and online platforms like Dailynews, KhaoSod, Praew, Mint Magazine, TrueID, and THE STANDARD POP.

On stage that day, SM’s artists including Hyoyeon of Girls’ Generation, Minho of SHINee, BTS, REDVELVET (Irene, Seulgi, Joy), NCT 127, NCT DREAM, WayV, aespa, RIIZE, NCT WISH, Hearts2Hearts, Soul, Rowoon, Sion, and SMTR25 gathered to fill over 4 hours with a variety of performances.

The concert opened with ‘FOCUS’ by Hearts2Hearts, followed by group hits such as BTS’s ‘Crown’, REDVELVET’s ‘Red Flavor’, NCT 127’s ‘Fact Check’, NCT DREAM’s ‘Beat It Up’, WayV’s ‘Eternal White’, aespa’s ‘Rich Man’, RIIZE’s ‘Fame’, and NCT WISH’s ‘poppop’. Solo performances by Hyoyeon of Girls’ Generation with ‘Retro Romance’, Minho of SHINee with ‘TEMPO’, Taeyong of NCT with ‘SHALALA’, Yuta of NCT with ‘Off The Mask’, Ten of NCT with ‘STUNNER’, and Soul with ‘Waste No Time’ also added to the rich lineup.

Special group collaborations drew attention as well. Performances like Hyoyeon, Yangyang, and Stella’s ‘DESSERT’, Hyoyeon and Juun’s ‘Second’, Johnny, Taeyong, Mark, Jeno, Hendery, and Yangyang’s ‘Misfit’, and Taeyong, Jeno, Hendery, Yangyang, and Giselle’s ‘ZOO’ showcased new combinations of older and younger artists. The performance stage by trainees SMTR25, along with covers of f(x)’s ‘Chu~♡’ by Irene, Seulgi, Karina, and Winter, and Saja Boys’ ‘Soda Pop’ by Jaemin, Jisung, Eunseok, Wonbin, and Sion, received enthusiastic responses from the audience.

Finally, SM’s artists took the stage together to sing ‘Hope from KWANGYA’, concluding the global tour on a memorable note. ‘SMTOWN LIVE’ has achieved significant milestones in the global music scene, including being the first Korean brand concert to perform in Paris, France; the first Asian artist to perform at Madison Square Garden in New York; the first foreign artist to perform at Beijing Olympic Stadium in China; and the first large-scale K-pop concert in Dubai.