SM Entertainment to Host “SM Town Live 2025” in London – First European Show in 14 Years Featuring 14 Artists

SM Entertainment will hold “SM Town Live 2025 [The Culture, The Future]” at the Allianz Stadium Twickenham in London. Scheduled for June 28, this event is described as “the largest K-pop festival in Europe this summer” and is part of a global tour celebrating the 30th anniversary of SM Entertainment’s founding. The performance will feature veteran K-pop groups TVXQ! and Hyoyeon of Girls’ Generation, along with Red Velvet, NCT 127, and Aespa. Suho and Chanyeol of EXO, NCT Dream, WayV, the boy group RIIZE, and NCT Wish will also take the stage, bringing a total of 14 artists together. In addition, emerging girl group Hearts2Hearts and virtual idol Naevis will be introduced, with further artists labeled “SMTR25” set to participate as well. Aespa is riding high following their single “Supernova,” which held the top position on Korean music charts for the longest duration in that chart’s history in 2024. Their rising momentum, driven by their first full-length album “Armageddon” and their most recent release “Whiplash,” is expected to continue at the London concert. NCT 127 is returning to the UK for the first time since headlining at London’s OVO Arena Wembley in 2019. The group has managed to place three of their albums within the top five on the Billboard 200 chart and has sold over 8 million albums worldwide. This historic venue, which has hosted music icons such as the Rolling Stones, Beyoncé, and Lady Gaga, is witnessing its first K-pop concert of this scale. Concert tickets will go on sale on February 27, marking a global expansion following the successful start of SM Town Live 2025 in Seoul with two sold-out shows attended by 40,000 fans each. SM Entertainment’s global tour also includes stops in Mexico City (May 9), Los Angeles (May 11), and Tokyo (August 9–10), aiming to celebrate the 30-year history of the company that pioneered the K-pop industry with fans around the world.