SM Celebrates 30th Anniversary Globally with Bangkok Concert; Sets Record for Q4 Performance

SM Entertainment successfully concluded the Bangkok leg of its global tour “SM Town Live 2025-26,” organized to mark the company’s 30th anniversary. Held on February 14 at Thailand’s largest stadium, the Rajamangala National Stadium, this concert marked the first SM performance in Bangkok in approximately 13 years. The tour began in Seoul in January 2025 and traveled to Mexico City, Los Angeles, London, Tokyo, Fukuoka, before reaching Bangkok, gaining strong responses from fans worldwide and reinforcing SM’s status as a leading global entertainment brand. Artists under SM, including Girls’ Generation’s Hyoyeon and Minho, EXO, Red Velvet, NCT 127, NCT DREAM, WayV, aespa, RIIZE, NCT WISH, HI YU TO HI, Seunghan and Soul, and SMTR25, delivered a performance lasting over four hours. The setlist featured a variety of tracks, ranging from hit songs such as Hyoyeon’s “Retro Romance,” Minho’s “Tangpo,” EXO’s “Crown,” and Red Velvet’s “Red Flavor” to newer releases like NCT 127’s “Fact Check,” NCT DREAM’s “Beat It Up,” and WayV’s “Eternal White.” Special stages including HI YU TO HI’s “Focus,” Red Velvet’s Hyoyeon and Juun’s “Second,” and sub-unit performances from various groups added unique appeal to the show. Approximately 62 local media outlets, including major Thai broadcasters such as Thai Rath TV, Workpoint TV, One31, Daily News, Kaosod, Frau, Mint Magazine, and True ID, attended the Bangkok concert, highlighting its significant importance. SM enhanced the significance of the event by holding it on February 14, the company’s founding anniversary. SM’s management also reported strong financial results for the fourth quarter of this year. Sales in Q4 2025 reached 31.9 billion won (approximately $221 million), a 16.6% increase compared to the previous year. Revenue from SM’s headquarters amounted to 139.9 billion won (approximately $139.9 million), up 12.1% year-on-year, with concert-related revenue specifically rising by 53.6% to 34.5 billion won. Merchandise sales also increased by 50.6% to 78.1 billion won. SM’s artists performed a total of 122 concerts in the fourth quarter, with aespa’s and SUPER JUNIOR’s official lightsticks identified as top-selling merchandise items. Meanwhile, physical and digital music sales declined by 22.8% to 64.8 billion won, though album sales by SM’s artists helped offset this drop, with NCT DREAM’s “Beat It Up” selling 1.02 million copies and RIIZE’s “Fame” selling 710,000 copies. SM’s net profit for the fourth quarter was 29.3 billion won, a 106.5% increase from the previous year.