Saemangeum Development Agency Officially Launches AI Idol Group “MANGEUM BOYZ”

The Saemangeum Development Agency has officially announced the debut of “MANGEUM BOYZ,” the first K-pop idol group created using generative artificial intelligence, making it the first government ministry to do so. Through the debut single “Reset” music video released on the 18th, the agency introduced a new promotional model that combines Saemangeum’s vision for future industries with K-pop content.

MANGEUM BOYZ is a three-member AI idol group. Main Vocal Shinsi represents Saemangeum’s vision and hope, Performance Vocal Garyeok embodies the spirit of challenge and innovation, and Main Rapper Yami symbolizes dynamism and drive. The debut song “Reset” was created to highlight Saemangeum’s new leap forward and its transformation into a hub for future industries.

The music video features industries that Saemangeum focuses on developing, including artificial intelligence, robotics, hydrogen energy, future mobility, and smart cities. By leveraging generative AI technology, it visually depicts Saemangeum as a city where future cities and advanced industries coexist, with an emphasis on strengthening connections with younger generations.

This initiative holds significance as it represents a new digital promotional model that integrates generative artificial intelligence with popular music, moving beyond traditional policy promotion methods. It is a strategy to enhance the impact of policy messages by conveying Saemangeum’s core industry visions—such as artificial intelligence, robotics, hydrogen, renewable energy, and RE100—through music and video. Moon Seong-yo, director of the Saemangeum Development Agency, said, “Saemangeum is accelerating its growth as a hub for advanced industries,” adding, “Through MANGEUM BOYZ, we can convey Saemangeum’s future vision and vibrant image in a more approachable and diverse way.”

The Saemangeum Development Agency plans to develop MANGEUM BOYZ into a sustainable digital branding initiative rather than a one-time promotional tool. In the future, it will produce additional music and video content linked to various policy areas such as industry, tourism, culture, and investment attraction. All created content will be made available as public material that anyone can freely enjoy and share.