LAPOSTA 2025 to Feature All CJ ENM Artists in a 7-Day Live Festival in Tokyo Dome

LAPOSTA 2025, an event showcasing all artists under CJ ENM’s labels, will take place over seven days at Tokyo Dome and its surrounding areas in January 2025. The boy group INI achieved record-breaking sales in Japan in 2024, becoming one of only two boy groups in the country to reach million-seller status with a single album. Their album “THE FRAME,” released in June, sold well over one million copies, breaking their own previous record. According to the Japanese Recording Association, from January to November 2024, only INI and Snow Man were artists to achieve million-seller status. JO1, which debuted earlier than INI, has already established itself as a popular group in Japan. Since its debut in March 2020, all of its albums have topped the Oricon chart. At the 66th “Kotobuki! Japan Record Awards” hosted by the Japanese Composers Association at the end of this year, their song “Love seeker,” released in May, was awarded the Excellence Award, given only to the top 10 most popular songs of the year. JO1 has also been confirmed to appear on NHK’s annual music festival, “Hongbaek Gahapjeon,” for three consecutive years. Additionally, they are set to embark on a world tour spanning six regions in North America and Asia starting in February 2025.

The girl groups under CJ ENM’s LAPOSTA Girls label also delivered outstanding performances. The 11-member group ME:I, which debuted in April of this year, won the New Artist Award at the “Japan Record Awards.” They further solidified their success by securing a spot on Japan’s premier annual music program, “Hongbaek Gahapjeon,” demonstrating impressive progress in just their debut year. The 4-member group IS:SUE, which debuted in June of the same year, topped the Oricon Weekly Single Chart with their debut song, gaining strong popularity among Japan’s Gen Z audience. Behind these successes lies CJ ENM’s “MCS (Music Creative eco-System)” framework. This music-driven IP ecosystem, which integrates IP planning, platforms, and management, is recognized as an effective strategy not only for domestic operations but also for localizing K-POP globally. Shin Hyung-kwan, head of CJ ENM’s Music Content Business Division, stated, “These achievements prove that MCS is a highly effective strategy for localizing K-POP. By learning from these successful models, we will make greater efforts to promote K-POP worldwide.”