K-POP Global Tours Expanding... Treasure Launches First U.S. Tour, PEAK FESTIVAL, and Malaysia Super Concert

K-POP’s global tour and festival infrastructure continues to expand. The 10-member boy group Treasure, who emerged from YG Entertainment’s music survival program “YG Treasure Box,” is currently on its first U.S. tour five years after their debut, having recently released a special EP titled “Pleasure.” Treasure’s U.S. tour is named “Special Moment Tour,” with performances in Los Angeles set to conclude the tour. Doyoung explained, “The members actively participated in producing the latest album, and ‘Pleasure’ is an album that incorporates Treasure’s unique approach to love.” Haruto added, “I particularly enjoy the track ‘Yellow,’ which is an ambitious song that Asahi, Hyunsuk, Yoshi, and I all contributed lyrics to.” Regarding team dynamics, the members emphasized, “Having spent a long time together, many opinions arise, but coordinating them wasn’t difficult, and this process has made our teamwork much stronger.” Hyunsuk said, “As a group, we are showing incredible teamwork and feel like we are winning as active musicians overall.”

Meanwhile, “PEAK FESTIVAL 2024” will be held from June 1 to 2 at Nangji Han River Park in Seoul under the slogan “Living Music, Our Own Passionate Festival.” Three years after its inception, this event has successfully established itself in the festival industry, featuring a diverse lineup each year that includes renowned artists active worldwide as well as emerging talents with great potential. The first batch of performers includes FT Island, considered the pioneers of idol bands, K-pop star Jung Yonghwa, ONEWE, who began full-group activities after members Yonghun and Kanghyun were discharged from military service, and Nell, which has delivered legendary performances since its debut. The second batch adds singer-songwriter Lee Seung-yoon, modern rock band Monni, and popular singer-songwriter Kim Yuna. As a special stage, singer-songwriter Yura with her dreamy voice will perform a collaboration with the crossover band Mandong, blending rock and jazz styles. Additional performances are also being prepared, offering a variety of acts rarely seen at outdoor festivals.

K-POP concerts are also expanding in Southeast Asia. The 2025 K-POP Big 2 Super Concert will take place on June 14 at the Merdeka Stadium in Kuala Lumpur, Malaysia. BamBam and (G)I-DLE have been confirmed as the headliners. BamBam last performed solo in Malaysia during “BamBam THE 1ST WORLD TOUR (AREA 52)” in August 2023. (G)I-DLE won the Album Award at the 2024 Melon Music Awards and announced a renewal of their contract with CUBE Entertainment. Malaysian fans last saw (G)I-DLE perform at the 9 Wave Music Festival in 2023. Concert ticket prices range from RM 294 to RM 1,098, with early ticket sales starting at 11 a.m. on April 16.