As K-pop entertainment company HYBE advances its entry into the Indian market, Indian fans’ anticipation for BTS concerts is growing. HYBE is considering establishing its first office in Mumbai, India.…
K-POP’s global tour and festival infrastructure continues to expand. The 10-member boy group Treasure, who emerged from YG Entertainment’s music survival program “YG Treasure Box,” is currently on its first U.S.…
The K-pop entertainment industry is intensifying its global expansion strategies focused on the Southeast Asian market.…
The K-pop industry is intensifying its efforts to penetrate the Southeast Asian market, which boasts rapid economic expansion and growing consumer infrastructure.…
SM Entertainment’s new 8-member girl group Hearts2Hearts made its debut on February 24, further expanding the diversity of global K-POP.…
K-pop groups are releasing new music at an accelerated pace. The boy group iKON, also known as GOT7, is preparing for a three-year-long comeback with their new mini-album ‘WINTER HEPTAGON’ to mark their 11th anniversary.…
Technological innovation within K-POP fan fandom platforms is accelerating rapidly. NCSOFT has begun pre-registration for “UNIVERSE,” an all-in-one fandom platform set to launch simultaneously in 134 countries worldwide,…
Ten interesting facts that K-pop fans must know are featured in this publication. From the rapper members of BTS to the members of BLACKPINK, various stories from before and after their Debut have become topics of discus…
K-Pop is advancing further toward internationalization by integrating various global musical elements such as Latin and Afrobeat beyond being merely a Korean music genre.…
As K-Pop evolves beyond being merely a music genre to become a global cultural phenomenon, diverse changes are evident across the entire industry ecosystem.…
Behind the rising global popularity of K-POP lies excessive economic activity by fanbases and a distorted structure within the industry.…
The K-Pop industry is exposing structural problems behind its rapid growth. The proliferation of K-Pop awards hosted by domestic media outlets has resulted in empty concert venues overseas, while album waste has become a…