K-Pop Fans from Around the World Gather in Seoul for ‘MyK FESTA’ in June

A large-scale festival that brings together global K-pop fans and industry professionals to experience the present and future of Hallyu will be held in Seoul in June. The Ministry of Culture, Sports and Tourism and the Korea International Cultural Exchange Promotion Agency announced on the 1st that they will host ‘2025 MyK FESTA’ from June 19 to 22 at the Olympic Park area in Songpa-gu, Seoul. This inaugural event serves as a comprehensive cultural gathering featuring K-pop performances, international conferences, exhibitions and experiences of Hallyu content, as well as business matchmaking sessions for domestic companies. The festival kicks off on June 19 with an opening concert at the K-Sport Dome. Popular K-pop artists such as WayV, Youngji, aespa, ILLIT, Hearts2Hearts, and Ahop will take the stage to deliver spectacular performances. On the 21st, ITZY, Cheongha, Heize, Lyn, Lee Mu-jin, and BE’O will continue to energize the event, while on the 22nd, traditional Korean music groups like Akdan Gwangchil and Yuhu Scarcity will present performances that blend tradition with modernity. On the 20th, an international conference themed ‘The Future of the Global Content Industry’ will be held at the K-Sport Dome. Experts from domestic and international content and related industries, including Mike Van Billboard, CEO of Billboard, Danielle Jin, Asia-Pacific Marketing Director at Visa, Choi Jong-il, CEO of Iconix, and Lee Young-ah, CSO of Olive Young, will participate to discuss the growth potential of Hallyu content and its scalability as an industry. From the 19th to the 22nd, a large-scale exhibition and experience event will take place at the Handball Stadium, where over 100 domestic companies from various fields such as music, dramas, webtoons, food, and lifestyle will showcase their content and products. Talk concerts featuring celebrities and industry experts, drama production announcements, and K-food pop-up stores will also be available to introduce Korean culture to foreign tourists. Supporting domestic companies’ expansion overseas is another key program. A large-scale business matchmaking event will be held at Haneul Plaza in Olympic Park, involving around 200 domestic companies seeking to enter foreign markets and over 100 overseas purchasing companies. The Ministry of Culture, Sports and Tourism plans to use this festival as an opportunity to boost tourism by connecting it with local regions. MyK FESTA will be promoted at Hallyu events held in four cities—Busan (May 30–31), Cheonan (June 4–8), Gyeongju (June 7–8), and Yeosu (June 13–15)—and travel packages linking these regional events with the main Seoul festival will be created to stimulate local tourism. Yoon Yang-soo, Director of the International Cultural Promotion Policy Office at the Ministry, said, “Hallyu has now expanded beyond popular culture into various industries, leading global consumer trends. We hope that through this event, fans around the world will visit Korea, and Hallyu will further expand its industrial value.”