Jennie Ranks First in K-Brand Index’s Music Category···IVE, aespa, Rosé, and Hwasa Make TOP10 List

Jennie of BLACKPINK was named first in the 2025 K-POP music category of the “K-Brand Index” issued by Asia Brand Research Institute, a domestic big data evaluation agency. Her song “like JENNIE” secured the top spot after analyzing 51,118,910 pieces of online big data from January 1 to January 31, 2026, focusing on the top 30 entries of the 2025 Melon Chart TOP100. The K-Brand Index is an evaluation system developed by Asia Brand Research Institute in collaboration with domestic and international research teams, with every step from candidate selection to index determination verified by sector-specific advisory panels. The TOP10 in the K-POP music category includes DAY6’s “Han Pagega Neol Su Itge” (2nd place), Rosé and Bruno Mars’s “APT.” (3rd place), Hwasa’s “Good GoodBye” (4th place), WOODZ’s “Drowning” (5th place), Hwang Garam’s “Naneun Banditbul” (6th place), ECLIPSE’s “Sonaegi” (7th place), IVE’s “ATTITUDE” (8th place), IVE’s “REBEL HEART” (9th place), and aespa’s “Whiplash” (10th place). IVE drew attention as the only artist to have both their title track and B-side songs land in the TOP10 in this evaluation. Ryu Won-seon, head of the research center at Asia Brand Research Institute, said, “Beyond their strong fanbase, popular public preference determined the ranking outcome. IVE is the only artist to have two songs simultaneously in the TOP10, proving their brand reliability as a group worth listening to through big data.” DAY6, who ranked second ahead of Rosé from the global hit song “APT.”, demonstrated the enduring brand power of timeless masterpieces with “Han Pagega Neol Su Itge.” Meanwhile, LE SSERAFIM topped the Achah Ranking for the 3rd week of January (January 19–25) on Idol Chart with a total score of 9,301 points. Seungkwan of SEVENTEEN also received the Hot Issue Award for his variety show performances at the “2025 MBC Entertainment Awards” on the 29th, showing the ongoing diverse activities of K-POP idols.