Jennie and G-Dragon Top YouTube Searches in 2025 as K-POP Star Popularity Rankings Are Revealed

Jennie of BLACKPINK and G-Dragon of BIGBANG topped domestic YouTube K-POP searches in 2025. According to Google Trends data shared on X and Reddit, Jennie was ranked as the most searched female K-POP idol on domestic YouTube. Multiple BLACKPINK members occupied spots in the top tier of the female category. Rosé ranked 5th and Jisoo ranked 9th among the top 10, while Karina of aespa came in at 2nd and Winter at 4th. Wonyoung of IVE finished at 3rd and Yujin at 8th, all recording high search volumes. This outcome demonstrates BLACKPINK’s sustained popularity and the independent influence of its individual members. Hwasa of MAMAMOO ranked 6th, Taeyeon of Girls' Generation ranked 7th, and Haewon of NMIXX ranked 10th in the same category. In the male category, G-Dragon secured 1st place, followed by Jung Kook of BTS. Members of BIGBANG also showed strong presence, with Daesung ranking 8th and Taeyang ranking 9th within the top 10. This reflects G-Dragon’s enduring cultural impact despite his long career. Lee Changsub of BTOB ranked 3rd, Cha Eunwoo of iKON ranked 4th, D.O. of BTS ranked 5th, Baekhyun ranked 10th, Zico of BLOCK B ranked 6th, and Jimin of BTS ranked 7th in the male rankings. Although Google has not yet released official data on YouTube search rankings for K-POP artists in 2025, data circulating online reveals consistent patterns in Korean search behavior. It is notable that legacy icons like G-Dragon and BLACKPINK continue to attract attention, while new-generation stars are driving the next wave of fandom growth. Meanwhile, major international media outlets also named Jennie and NewJeans as the best K-POP artists of 2025. The British music magazine NME listed NewJeans’ “SPINNIN’ ON IT” at 1st place and “HIGH HORSE” at 7th among its list of the 25 best K-POP songs of 2025. Billboard, in its staff-selected list of the top 25 best songs of 2025, ranked NewJeans’ “Blue Valentine” at 1st place. Billboard, NME, and Dazed all included BLACKPINK’s Title Track “Like Jennie” in the upper ranks, and BLACKPINK’s single “Ttueo” also made it onto each outlet’s respective rankings.