IVE’s Wonyoung Chosen as Face for Tommy Hilfiger’s 2025 S/S Campaign

Tommy Hilfiger has selected IVE’s Wonyoung as the campaign model for its 2025 spring/summer “Tommy Girl” collection. This collection was created through a collaboration with the brand’s guest creative advisor, Aleali May. Tommy Girl originally originated as a perfume line but has been revived as a capsule collection this time. It draws inspiration from the energetic, retro-modern attitude rooted in culture, music, and style of the original ads. Aleali May is a fashion stylist, creative director, model, and sneaker designer for Jordan Brand. She said, “Tommy Girl has always been a movement, an attitude that defines generations, and it continues to evolve.” She added, “As the first guest creative advisor, I am proud to contribute to shaping today’s legacy.” She emphasized that this is not about perfume but rather “celebrating ways for every woman to be confident in her own way.” Tommy Hilfiger stated, “Tommy Girl has empowered one generation to embrace confidence and individuality.” He explained, “Together with Aleali May, we reinterpreted the elements that created this iconic style — bold graphics, oversized denim, and vibrant colors — and infused it with fresh energy for a new era.” The highlights of the collection include products that modernize past silhouettes, such as frayed denim miniskirts paired with cotton twill basset jackets, shrunken T-shirts, bandeau tops, and dungeoneer dresses. It also features California-sourced saltwater denim washes, satin star badges, rugby shirts, tracker jackets, and ringger dresses adorned with linestones. Sizes range from XXS to XXL, with prices set between $29 and $399. The 2025 campaign was photographed by photographer Clara Balzari, with Wonyoung, along with Aleali May, Samara Sin, Lindsey Buhovnik, and Eniola Aiborogo, participating in it. The Tommy Girl spring/summer collection is available at tommy.com, Tommy Hilfiger stores worldwide, and major retail partners. The campaign will be released through retail outlets and digital channels starting this Thursday.