IVE’s Jang Won-young Appointed Official Domestic Ambassador for Dyson Hair Devices

Dyson Korea announced on the 8th that Jang Won-young from the girl group IVE has been selected as the official domestic ambassador for its hair devices. Dyson Korea explained its decision by stating, “Jang Won-young is beloved across all age groups and cultural backgrounds thanks to her timeless and unique beauty, along with her genuine and inspiring values.” It added, “She has established her own distinct identity through remarkable growth and transformation, demonstrating originality in every aspect—including performances, vocals, visuals, and fashion.” The company emphasized that Jang Won-young was chosen specifically because of her distinctive hair style. Jang Won-young has previously used Dyson Airwrap products regularly. She said, “I believe healthy hair is the key to perfectly executing various concepts as an idol. My favorite Dyson Airwrap is an essential product that helps maintain hair health while enabling easy and fast styling.” Through this ambassadorship, Dyson Korea plans to introduce products such as the Dyson Airwrap i.d. Multi Styler & Dryer, Dyson Supersonic Neural Hairdryer, Dyson AirStraight Straightener, and the Dyson Chitosan Hair Essential Care Line. In 2022, Dyson invested £500 million (approximately 935.5 billion won) to expand its beauty portfolio. It has recently accelerated its efforts to enter the Korean market, establishing a total of 51 service centers across the country. The company has improved its after-sales service system to ensure repairs are completed within 72 hours, with an average repair time of 1.6 days—84% faster compared to 2022. Kathleen Pearce, Head of Dyson Beauty, said, “We are truly delighted to partner with Jang Won-young, the owner of Dyson Airwrap and a leading icon in South Korea. We look forward to inspiring many people through amazing hair styling techniques created together with her.” Dyson Korea stated, “We offer hair care solutions that enable easy styling without excessive heat damage. We continue to invest in research and development across the beauty sector, focusing on expanding our portfolio with innovative technologies.”