Individual Girl Group Brand Reputation in March 2026 – Jang Won-young of IVE Ranks First

According to the analysis of individual girl group brand reputations for March 2026 released by the Korea Corporate Reputation Research Institute, Jang Won-young of IVE took first place. After analyzing over 11.8 billion pieces of brand big data related to 730 girl group members over the one-month period from February 15 to March 15, her level of interest showed a 1.95% increase compared to the previous month.

Jang Won-young’s brand reputation index was recorded at 9,160,195, marking a sharp 23.85% rise from 7,395,996 in February. She achieved high scores across all metrics: a participation index of 1,363,721, a media index of 1,288,556, a communication index of 2,647,411, and a community index of 3,860,508. Link analysis revealed frequently mentioned terms such as “unmatched,” “modeling,” and “advertising,” while keyword analysis listed “black hole,” “8,” and “Won-young’s mindset” among the top results. Her positive rating stood at 93.70%, indicating a very high level of favorability.

BLACKPINK’s Jennie ranked second with a brand reputation index of 8,053,243, showing a 2.59% increase from the previous month. Her scores were as follows: a participation index of 755,885, a media index of 756,115, a communication index of 2,252,753, and a community index of 4,288,490. ROSE of BLACKPINK came in third with a score of 5,477,874 (a 1.63% decline from the prior month), followed by LISA with 4,179,400 (a 29.63% drop). ANYUJIN of IVE occupied fifth place with 3,723,969 (a 10.41% decrease), and JISOO of BLACKPINK reached sixth place.

An analysis of all girl group individual brand big data revealed the following trends across specific metrics: brand consumption dropped by 15.08%, brand issues declined by 11.49%, brand communication increased by 11.30%, and brand diffusion rose by 6.19%. This indicates that interest in indirect content and online communication activities is growing, while the consumption index, which leads to direct purchases, has seen a slight decline.

The top 30 list includes TAeyeon of Girls’ Generation, KARINA of aespa, WINTER of aespa, SOOYOUNG of Girls’ Generation, MIMI of OH MY GIRL, CHAEWON of LE SSERAFIM, WONHEE of ILLIT, YOONA of Girls’ Generation, LIZ of IVE, and HWASA of MAMAMOO, showing a balanced representation of various generations and groups within the K-POP industry.