ILLIT’s “Magnetic” Sets Record as K-Pop Debut Song to Reach 500 Million Spotify Streams Fastest

The rookie girl group ILLIT is establishing a new milestone in K-Pop history with their debut song “Magnetic.” According to Billlie Lab, “Magnetic,” the title track from ILLIT’s first mini-album “Super Real Me,” reached 503,589,711 total streams on Spotify just 275 days after its release on March 25. This represents the shortest time ever for a K-Pop group’s debut song to attain such a streaming figure on Spotify. The success of “Magnetic” is not limited to streaming numbers alone. It became the first K-Pop debut song to enter both the U.S. Billboard Hot 100 and the UK Official Singles Top 100, setting new records on global charts. It was also named the most streamed K-Pop song overseas among those released in the first half of the year on Spotify. “Magnetic” further demonstrated its strength in Billboard’s 2024 year-end charts. It ranked 61st on Billboard’s annual Global 200 chart, 29th on the Global (Excluding U.S.) chart, and 25th on Apple Music’s Top Songs of 2024: Global list — all the highest rankings ever achieved by a K-Pop group song on those respective charts. ILLIT is also enjoying explosive popularity in Japan. Even before their official Japanese debut, “Magnetic” reached 15th place on Billboard Japan’s Hot 100, the highest rank ever for a foreign artist’s song on that chart. It was the only K-Pop song to make it into the “Top Shorts Songs” category in Japan’s annual YouTube ranking, and it ranked third in TikTok’s “Evergreen TikTok” list for the Japanese region. Additionally, it became the only K-Pop song to appear on the award list at the 2024 Line Music Trend Awards. Thanks to the worldwide success of “Magnetic,” ILLIT has secured numerous appearances at domestic and international year-end shows and award ceremonies. They will perform on TV Asahi’s Music Station, NTV’s Annual Music Awards, TBS’s Japan Record Awards, NHK’s Red and White Festival, and the Golden Disc Awards on January 4, 2025. ILLIT’s rapid rise, having dominated global charts just 9 months after their debut, is seen as a testament to the future potential of the K-Pop industry.