Hearts2Hearts to Debut with New Song “RUDE!” on the 20th

Hearts2Hearts, under SM Entertainment, is set to make a Comeback on the 20th with their new song “RUDE!”. This track is a house-based dance song characterized by a rhythmic groove and lively synth sounds. The lyrics depict the cute rebellion of mischievous individuals who refuse to be bound by established rules.

A Teaser for the music video was released at 6 p.m. on the 19th through the YouTube SMTOWN channel and various social media platforms. This Teaser, which shows the members embodying the song’s playful yet bold charm, heightened fans’ anticipation ahead of the Debut.

The music video is set in a factory where hearts liked by people on social media gather. The story follows the members as they strive to prevent their carefully maintained “Super Hearts” from losing their brightness and fading due to the influence of suddenly appearing “fake hearts”.

The new song “RUDE!” will be officially released at 6 p.m. on the 20th on various music streaming sites. The music video will also be made available simultaneously on the YouTube SMTOWN channel.

Hearts2Hearts is an 8-member group that made their Debut in February 2025. The members currently active are Jiwoo, Carmen, Yuha, Stella, Juun, A-na, Ian, and Ye-on. The group cites Girls’ Generation as their inspiration artist and is preparing for their first North American concert, “Hearts 2 House”.