G-Dragon Selected as Spotify’s First Global Brand Icon

G-Dragon has been chosen as Spotify’s first global brand icon. From his collaborations with top-tier fashion houses to his own fashion label, PeaceMinusOne, which he founded, his career has consistently focused on expanding his unique artistic language.

G-Dragon and Spotify pursued this collaboration based on their shared philosophy of creativity and self-expression. Spotify believes G-Dragon’s influence will amplify the brand’s impact while strategically strengthening its creative direction, stating that it aims to “solidify our belief that technology is the most important canvas for self-expression.”

The first collaboration collection, “Chromatic: Form,” captures a state where different expressions coexist through two key themes: form and color, as well as structure and sensation. This collection centers around aluminum alloy ripple cases, giving off a sturdy yet experimental vibe.

The product lineup includes metal charms and 2-in-1 metal chains, designed to be customized according to individual preferences. Additionally, various accessory lines such as custom metal charm cubes are also available. The brand’s signature ripple cases come in five distinct colors to add vibrancy, allowing consumers to choose options that reflect their personal style.

The Dosan flagship store will preview the “Chromatic” collection one day before its official release, offering exclusive access to some limited items and special packages for a unique experience. The products are available on Spotify’s official website and offline stores worldwide, with more detailed information available through Instagram, Facebook, TikTok, and X (formerly Twitter).