ENHYPEN’s Jungwon Appointed Ambassador for Seoul International Garden Show

Jungwon of ENHYPEN has been named the official ambassador for the 2026 Seoul International Garden Show. His agency, Belift Lab, announced the appointment on Friday.

Jungwon appears in a promotional video released via the Seoul Metropolitan Government’s official YouTube channel. The video, themed “A garden where Jungwon stays, Seoul Forest,” showcases the harmony between nature and urban life. In the video, Jungwon walks through the green spaces of Seoul Forest, admiring blooming tulips.

The Seoul Metropolitan Government stated in a statement, “We expect to effectively convey the unique appeal of the Seoul International Garden Show and the value of Seoul’s garden culture through Jungwon, who is a member of a globally influential group.” Jungwon plans to promote the event through various activities, including promotional videos, on-site announcements, and social media campaigns.

The Seoul International Garden Show is Seoul’s flagship outdoor event, launched in 2015, with the goal of promoting garden culture and advancing the horticulture industry. Last year, it attracted over 10 million visitors in total. This year’s event will take place from May 1 to October 27 at Seoul Forest in Seongdong-gu, and it will be the largest edition yet.

Meanwhile, ENHYPEN will launch its fourth world tour, “ENHYPEN World Tour ‘Blood Saga,’” in May. After performing at the Kspo Dome in Seoul from May 1 to 3, the group will hold 30 shows across 21 cities.

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