ATEEZ Claims Top Spot on Billboard 200

On September 24, 2026, the group ATEEZ reached number one on the U.S. Billboard main album chart, the Billboard 200, with their 14th mini-album “GOLDEN HOUR : Part.5.” This marks their third time reaching the summit, following their 2nd studio album “THE WORLD EP.FIN : WILL” and their 11th mini-album “GOLDEN HOUR : Part.2.” Initial domestic sales exceeded approximately 1.88 million copies, breaking their own previous record.

Album Sales and Associated Projects

MuseM, a company specializing in collectible editions led by Park Su-wang, Kim Hyun-ho, and Kim Sang-yeop, collaborated on the sales of “GOLDEN HOUR : Part.5.” MuseM partnered with NHN Link, which operates TicketLink, to handle online album sales. They also stated that they integrated fan-focused projects such as fan meetings alongside the album sales. This achievement is expected to enhance MuseM’s experience in related business areas and expand its capabilities through IP collaborations.

Expansion of K-POP IP Business

In addition to ATEEZ’s album sales, MuseM is involved in various entertainment IP projects. In the performance sector, it established a strategic partnership with NHN Link in April for a “Global K-POP Performance Project.” In the merchandise and collectibles area, it participated in the planning and operation of the “HELLO KITTY × JISOO” project, which combined BLACKPINK’s Jisoo with Sanrio’s Hello Kitty. This project was held as a pop-up store at the KREAM Dosan Flagship Store in Gangnam-gu, Seoul, and an business agreement was also signed with CJ ONSTYLE regarding IP-based content commerce. In the exhibition sector, MuseM secured global licensing for HYBE JAPAN’s immersive video exhibition “HOUSE OF VAMPIRE: DIVE INTO ENHYPEN CRONICLES” and contributed to its rollout in South Korea.

TEEZ’s victory at number one on the Billboard 200 and strong album sales are expected to have a positive impact not only on album distribution and sales but also on related K-POP IP businesses such as fan meetings, performances, and merchandise.