ENHYPEN Launches Mixsoon’s Global Campaign “Hydration Connect, Like Never Before”

K-beauty skincare brand mixsoon is launching a new global campaign in partnership with its international ambassador ENHYPEN. This campaign centers around mixsoon’s flagship hydration line, “Hyalubae,” with the main campaign message being “Hydration Connect, Like Never Before.”

The goal of this campaign is to highlight mixsoon’s accessible hydration skincare experience while simultaneously reflecting the brand’s identity. ENHYPEN will convey the daily hydration care benefits of the Hyalubae line through campaign photos, videos, and digital content.

Last year, during a global project with mixsoon, ENHYPEN effectively communicated the brand’s direction by leveraging its natural and healthy image, earning positive responses from consumers both domestically and internationally. The members’ global recognition and the influence of their fanbases further boosted the brand’s visibility in overseas markets. ENHYPEN continues to maintain a strong presence in foreign markets through recent global tours and album promotions.

A mixsoon official stated, “ENHYPEN is an artist who combines global influence with a trendy aesthetic, creating high synergy with the brand image.” The official added, “Through this campaign, we plan to showcase mixsoon’s unique hydration care solutions and the competitiveness of K-beauty on a broader scale.” mixsoon intends to release various campaign contents created in collaboration with ENHYPEN sequentially through its official social media accounts and online and offline channels.