Esports Pro Peyz Named Official Partner for UNESCO’s World Heritage Campaign

Loud Corporation, an esports content company, announced on the 24th that its professional gamer Peyz—real name Kim Su-hwan—and the management brand Supergent under its umbrella will serve as official partners for the “Heritage in Peace” campaign, a partnership between the Justpeace Foundation and UNESCO aimed at supporting the World Heritage Fund. Loud Corporation itself will also participate as an official partner in this initiative.

The Justpeace Foundation, a nonprofit organization founded by G-Dragon, works alongside UNESCO to raise awareness about the importance of world heritage and to expand citizen involvement through various campaigns. Through this collaboration, the goal is to leverage the global influence of esports culture and fan communities to drive social contribution efforts.

This partnership focuses specifically on helping younger generations better understand the value of world heritage and the meaning of peace, thereby encouraging their active participation in the campaign. As an esports pro, Peyz will communicate with his global fanbase to spread the campaign’s message.

The first project under this partnership is a special collaborative mousepad featuring Peyz’s identity. The funds generated from the sale of these merchandise items will be transferred to the UNESCO World Heritage Fund via the Justpeace Foundation and used for heritage protection and preservation efforts.

Peyz said, “I am incredibly honored to be part of such a meaningful campaign to protect world heritage.” He added, “As an esports pro, I will work with my many fans to create positive impact and strive to inspire more people to take interest in and contribute to world heritage conservation.”