December’s New Idol Individual Brand Reputation Rankings: TWS Dohoon Tops List with 21% Drop from Previous Month

According to the big data analysis of December’s new idol individual brand reputations conducted by the Korea Corporate Reputation Research Institute, TWS Dohoon ranked first. However, the overall category for new idol individual brands declined by 21.07% compared to the previous month. The institute collected and analyzed 4,495,159 pieces of big data related to new idol group brands from November 4 to December 4. This figure represents a decrease of approximately 21% when compared to 5,694,794 pieces of data recorded in November. Specifically, brand consumption dropped by 15.79%, brand issues declined by 16.06%, brand communication fell by 24.84%, and brand diffusion decreased by 26.65%. TWS Dohoon, who finished in first place, achieved a brand reputation score of 282,427, driven by a participation index of 87,991, a media index of 58,566, a communication index of 78,691, and a community index of 57,179. This represents a 126.99% increase compared to his brand reputation score of 124,425 in November. In link analysis, positive evaluations such as “awesome,” “standout,” and “heartwarming” appeared frequently, while keyword analysis highlighted terms like “TWS,” “overdrive,” and “music show MC.” The positive-to-negative ratio was 87.03%. ILLIT Wonhee ranked second with a brand reputation score of 264,141, based on a participation index of 72,092, a media index of 48,215, a communication index of 91,159, and a community index of 52,679. This marks a 39.12% decline compared to his brand reputation score of 433,881 in November. Hearts2Hearts Ian finished in third place with a brand reputation score of 229,493, resulting from a participation index of 72,409, a media index of 43,923, a communication index of 62,181, and a community index of 59,80. This represents a 48.73% drop compared to his brand reputation score of 447,645 in November. Ranking from fourth place onward are CORTIS Keonho (brand reputation score of 225,450, a 53.12% decline from November) and Hearts2Hearts Jiwoo (brand reputation score of 211,184, a 0.18% increase from November). Ku Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed the results by stating, “While TWS Dohoon showed strong upward momentum in December’s new idol individual brand reputations, the overall category for new idol individual brands decreased by about 21% compared to the previous month.”