Caseify Names G-Dragon as Its First Global Icon to Mark 15th Anniversary

Global tech and lifestyle brand Caseify has selected G-Dragon, a pioneering artist in the music industry, as its first Global Icon iCON to celebrate its 15th anniversary. As the Leader of the group BIGBANG and a successful solo artist, G-Dragon has gained worldwide recognition and established a unique position not only in music but also across art and fashion sectors.

The reason Caseify chose G-Dragon lies in their shared values. The company explained that G-Dragon’s multifaceted influence aligns with the brand’s focus on “expanding creativity” as its core value. Wesley Ng, Co-Founder and CEO of Caseify, said, “Appointing G-Dragon as our brand’s first Global Icon is a powerful message marking this significant milestone in our 15-year journey. It will reinforce our belief that technology is the most important canvas for self-expression.”

G-Dragon’s creativity has been proven across various fields beyond the music industry. He was the first K-pop singer to be appointed as Chanel’s global ambassador 10 years ago, and in 2019, he was named one of ARTNews’ “50 Art Collectors to Watch” by the international art magazine. Having maintained collaborations with luxury fashion houses, he has also pursued original activities through his own fashion label, “PeaceMinusOne.”

This 15th anniversary Icon campaign is centered around the concept “Chromatic: Form & Hue.” The first chapter, “Chromatic: Form,” will be released on January 26, featuring aluminum alloy ripple cases that deliver a bold and avant-garde style. It also includes a range of stylish metal accessories such as metal pins, 2-in-1 metal chains, and customizable metal pin cubes tailored to individual preferences. On the same day, the second chapter, “Chromatic: Hue,” will be unveiled, offering five color options that add vibrancy to the brand’s signature ripple cases.

The Chromatic collection is available at Caseify’s official website and major stores worldwide, including 12 offline stores in South Korea. In particular, the Dosan flagship store will preview the collection one day before its official release. Pricing ranges from $10 to $85 (approximately 14,000 won to 119,000 won), with some color options of the ripple cases available exclusively at the official online store and the Dosan store.