CASEFY Appoints G-Dragon as Its First Global Brand Icon

CASEFY has selected G-Dragon as its first global brand icon to celebrate the brand’s 15th anniversary.

This decision was made based on the intersection of G-Dragon’s extensive influence across various fields such as music, art, and fashion, and the brand’s own values. The centerpiece of the CASEFY x G-Dragon collection released through this collaboration is an alloy ripple case made from aluminum, designed with a bold and avant-garde style.

The accessory lineup includes metal pendants, 2-in-1 metal chains, and custom metal pendant cubes that can be arranged according to individual preferences. Five distinct colors were also introduced for the ripple cases to add more vibrancy.

The collection was previewed one day before its official release at the CASEFY Dosan flagship store. This collaboration is set to continue as an annual campaign centered on core values of creativity and self-expression. G-Dragon has expanded his activities beyond music into areas such as art and fashion, and CASEFY has chosen to embrace this influence as a representation of its brand.