BTS’s Jimin Ranks First in December’s K-POP Idol Individual Brand Reputation Index with 92.07% Positive Rating

BTS’s Jimin came in first in the December K-POP idol individual brand reputation big data analysis. This result was based on a study conducted by the Korea Corporate Reputation Institute from December 24 of last year to December 24 of this year, which measured and analyzed consumer participation index, media index, communication index, and community index for 1,730 K-POP idols. Jimin’s brand reputation score was recorded at 6,957,990, representing a 5.96% increase compared to November. The detailed indices were as follows: participation index of 287,353, media index of 465,929, communication index of 2,724,810, and community index of 3,479,898. In terms of positive-to-negative ratio analysis, he received a high positive rating of 92.07%, with streaming-related keywords such as “MUSE” and “Who” showing strong performance. In second place was Jimin’s BTS teammate Jung Kook, who achieved a brand reputation score of 6,401,843, marking a 21.82% increase from the previous month. Third place went to IVE’s Wonyoung with a score of 6,091,944, an increase of 11% from the prior month, followed by BLACKPINK’s Rosé at 5,934,350, up 49% from the previous month, and aespa’s Winter at 5,909,510, up 168.63% from the previous month. The top 30 rankings included various K-POP icons from different generations such as BTS’s Jin, BLACKPINK’s Jennie and Jisoo, MAMAMOO’s Hwasa, Girls’ Generation’s Taeyeon, and BIGBANG’s G-Dragon. This trend indicates that individual members’ brand values are rising, and idols are expanding their global influence through solo projects, advertising roles, and increased cultural participation.