BLACKPINK Ranks First in December’s Idol Brand Reputation Rankings; Jisoo, Jennie, Rosé, and Lisa Show High Positive Ratings

According to an analysis conducted by the Korea Corporate Reputation Research Institute from November 19 to December 19, 2024, of 102,460,339 big data entries related to idol group brands, BLACKPINK topped the list with a brand reputation score of 13,024,795. The individual brands represented by BLACKPINK’s members—Jisoo, Jennie, Rosé, and Lisa—recorded participation scores of 477,184, media scores of 1,060,459, communication scores of 2,162,995, and community scores of 9,324,157. This represents a 1.39% increase compared to their brand reputation score of 12,846,175 in November, indicating sustained brand value. SEVENTEEN (S.Coups, Junghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, D-Eight, Mingyu, Dogeum, Seungkwan, Vernon, Dino) came in second with a brand reputation score of 6,009,687, while BTS (RM, Jin, SUGA, J-Hope, Jimin, V, Jung Kook) finished third with a score of 5,735,127. In the upper rankings, aespa (Karina, Winter, Giselle, Ningning) occupied fourth place with a brand reputation score of 4,618,394, and IVE (Yujin, Ga-eul, Leeseo, Jang Won-young, Liz, Lee Seo) was fifth with a score of 4,592,066. Although the total number of big data entries for all idol group brands decreased by 8.82% from 112,368,440 in November to 102,460,339, detailed analysis showed that brand consumption increased by 20.45% and brand-related discussions rose by 10.06%. Conversely, brand communication decreased by 5.51%, and brand diffusion dropped by 16.04%. Ku Chang-hwan, director of the Korea Corporate Reputation Research Institute, commented that “for BLACKPINK, which ranked first, link analysis revealed high frequencies of terms such as ‘record,’ ‘participate,’ and ‘release,’ while keyword analysis highlighted ‘Rosé,’ ‘solo,’ and ‘apartment.’” He also noted that “the positive-to-negative ratio reached 92.82%.” The top 30 idol group brands in December’s rankings are BLACKPINK, SEVENTEEN, BTS, aespa, IVE, BIGBANG, FIFTY FIFTY, (G)I-DLE, LE SSERAFIM, STRAY KIZ, BABYMONSTER, ITZY, KISS OF LIFE, EXO, SHINee, NCT, NMIXX, Red Velvet, OH MY GIRL, ENHYPEN, THE BOYZ, TOMORROW X TOGETHER, RIIZE, ILLIT, TWS, MAMAMOO, TWICE, and MEOVV.