ATA Festival to Take Place on Han River in September, Featuring Kim Jun-su and Kim Jae-jung as Headliners

The comprehensive cultural festival “ATA Festival 2025,” created jointly by K-pop artists and their fans, will be held from September 27 to 28 at the Youth Square of Han River Nangji Park in Mapo-gu, Seoul. Organized by Hankook Media Group, this is the first K-pop music festival inspired by the universe of KPop Demon Hunters. The core concept of the festival is “Hunmun.” In the context of the stories, Hunmun serves as the ultimate barrier capable of sealing evil spirits; it cannot be created solely through an individual’s power as a Hunter but forms only when people’s sincere emotions and souls converge. ATA Festival aims to bring this concept to reality, creating a “resonance of souls” where artists, fans, and the entire world come together. On the first day, September 27, Kim Jun-su will serve as the headliner. He recently received praise for his role as Genie in the musical “Aladdin” and successfully concluded a gala concert alongside actors from his own agency, Farmtria Island. He also has a Japanese fan concert scheduled for August and continues to expand his activities across various genres through the creation of new content. Other artists performing on that day include Gyeongseo, Park Hye-won, SeiMyName, SipSensi, Lee Mu-jin, Jannabi, Peppertones, H1-KEY, and Hwang Ga-ram. On the second day, September 28, Kim Jae-jung will be the headliner. He explored the rock genre through his EP “Beauty in Chaos” released in May and has been actively engaged in global activities, including receiving an official invitation to the “60th Anniversary of Korea-Japan Diplomatic Relations” events. He currently serves as a master on Mnet’s idol survival show “Boys Planet 2” and is also dedicated to nurturing future talent through his agency, Encode Entertainment. The lineup for September 28 includes groups with strong fanbases such as THE BOYZ, NewJeans, BADVILLAIN, UNIS, QWER, CRAVITY, TWS, 82Major, FIFTY FIFTY, and Ha Sungwoon. THE BOYZ will release their 10th mini-album “A-Effect” on the 28th, with high expectations for their performance of the new song “Stylish.” The group’s Seonwoo wrote a poem titled “ATA,” expressing his determination by saying, “At ATA Festival, the stage every idol dreams of—we will break through the stage with blazing passion.” Beyond music performances, ATA Festival is structured as a full-scale K-culture festival. There will be a “K-Food Zone” filled with food trucks offering Korean dishes, a “K-Beauty Zone” where makeup classes and product trials are available, and a “K-Fashion Zone” where fans can try on outfits from popular dramas. Fans can experience Hallyu culture in various ways. Tickets for one day cost 121,000 won, while two-day tickets are priced at 176,000 won. Early bird tickets sold earlier were quickly sold out even before the headliners were announced, demonstrating the strong anticipation among fans.