ALLDAY PROJECT Makes Official Debut on the 23rd, Featuring Annie, Daughter of Shinsegae Group Chairman

The mixed-gender group ALLDAY PROJECT, produced by Teddy, is set to make its official debut on the 23rd. Composed of five members—Annie, Tarzzan, Bailey, Woochan, and Youngseo—the group boasts unique backgrounds that have drawn attention within the K-POP industry. Member Annie (real name Moon Seo-yoon) is the great-granddaughter of Shinsegae Group Chairman Lee Myung-hee and the eldest daughter of Chairman Jung Yoo-kyung. She revealed that she developed a dream of becoming a K-POP idol at the age of 7 after watching the music video for “Lollipop” by BIGBANG and 2NE1. Initially named as part of the debut lineup for The Black Label’s first girl group, MEOVV, she later joined ALLDAY PROJECT. To overcome her family’s opposition, she set the condition of entering university, successfully getting admitted to Columbia University in the United States, but is currently on leave due to her debut. Annie has given deep thought to the attention she receives. “Globalized K-POP content and the working conditions of stars may seem glamorous but are actually harsh,” she said, acknowledging that every action she takes on stage as well as her private life are under close scrutiny. Bailey, born in 2004, is a Korean-American who has participated in choreography for various K-POP groups such as SHINee and Red Velvet. Born in 2002, Tarzzan won numerous domestic and international dance competitions even during high school and has appeared in music videos for NewJeans and IVE. Born in 2005, Youngseo was part of the original lineup of the girl group ILLIT and finished in second place on the audition program “All You Need is Next.” Born in the same year, Woochan was the youngest contestant to advance to the main stage of Mnet’s “Show Me the Money” in 2017. After working with Big Hit Music, he transferred to The Black Label and was selected as a final member of ALLDAY PROJECT. The backgrounds and experiences of these five members quickly piqued the curiosity of K-POP fans. The teaser video released by The Black Label on the 9th surpassed 220,000 views within three days, while the teaser for the debut single “FAMOUS” garnered over 460,000 views. However, it remains uncertain whether they can establish competitiveness in the K-POP market. As the K-POP market has become divided between girl groups and boy groups, mixed-gender groups have struggled to find a foothold due to the uniqueness of fandom markets, limitations in concept development, and consumer culture driven by social media. ALLDAY PROJECT faces the challenge of proving its popularity despite these structural obstacles.