AI Idol IITERNITI Releases New Song “Sunglass at Night” Using DeepReal2 Technology

The 11-member virtual idol group IITERNITI, operated by the AI entertainment company Pulse Nine, released its new song “Sunglass at Night” on the 26th. This track comes alongside a music video created using Pulse Nine’s latest Agentic AI generation technology, DeepReal2, which renders the members’ expressions and movements more naturally, resulting in a quality that stands out sharply from existing virtual idol content. IITERNITI has attracted attention worldwide as a new form of entertainment that combines K-POP with AI technology. It was exhibited alongside K-POP superstars at the global tour exhibition “K-Hallyu! The K-Wave” at the UK’s Royal Museum of Art, History and Culture, V&A, where its artistic value derived from AI technology was recognized. It also received international attention when foreign major broadcasters such as BBC and other outlets featured it as “a new medium for K-POP.” In South Korea, it became the first AI idol to hold a successful solo concert and has established itself as an “AI idol that can communicate” by appearing in live broadcasts and dramas. Thanks to DeepReal2’s ability to create natural expressions and movements, fans can expect a new level of entertainment experience where the boundaries between reality and virtuality blur. To commemorate the release of the new song, Pulse Nine organized a cultural event titled “Audio Listening Session X Tasting Session,” where participants could enjoy listening to the song while tasting traditional Korean drinks, and they could also experience AI photo demonstrations powered by DeepReal2 on site. Special merchandise was provided to those who wore sunglasses, in line with the song’s theme dress code, creating an experiential event that merges music with lifestyle. Park Jieun, the CEO of Pulse Nine, said, “‘Sunglass at Night’ goes beyond being just an AI idol song; it demonstrates the new possibilities of K-POP through the integration of technology, culture, and creativity.” She added, “We plan to continue offering differentiated experiences to global fans using DeepReal2.”