G-Dragon’s Piaget Watch Sold Out as Limited Edition in South Korea

A watch revealed by G-Dragon through social media has become a topic of discussion within the luxury goods industry. It is a limited edition from Piaget’s Sixty collection released last year, featuring a dial made of bright sky-blue turquoise.

Although it appeared only in a few photos, the watch quickly spread word-of-mouth among watch enthusiasts and fans. Piaget stated that there are currently no remaining units of this exact model in South Korea, and inquiries to their stores have increased. This outcome resulted from the combination of the “G-Dragon effect” and the item’s scarcity as it is a product produced in limited quantities.

The reason this watch attracts attention is not solely due to its association with a celebrity. The key lies in the hard stone used for its dial. Dials are created by thinly cutting natural minerals such as turquoise, malachite, lapis lazuli, onyx, tiger’s eye, and opal.

While colored dials typically receive coloration through chemical treatment, lacquering, or enameling applied to metal plates, hard stone dials preserve the natural colors and patterns of the stones. Even for the same model, each watch exhibits unique patterns and textures, making them one-of-a-kind “unique pieces” in the world.

Another attraction is the distinct pattern present in each stone. Turquoise displays a web-like pattern, malachite shows repeating green layers similar to tree rings, and lapis lazuli reveals golden particles scattered across a dark blue background like a galaxy. These naturally created textures produce subtle changes in light and color depending on the viewing angle. This is why watches with hard stone dials are regarded as more than just jewelry.

Last year, Zenith released a commemorative model featuring lapis lazuli to mark its 160th anniversary, while Rolex introduced a GMT model that combines tiger’s eye, red Jasper, and silver hematite. Bvlgari and Audemars Piguet also unveiled watches with malachite and onyx dials this year.