BABYMONSTER is ready to cool this summer with a new track that delivers crisp, soda-like energy. On the 7th, YG Entertainment announced that the group will release its new digital single “SUGAR HONEY ICE TEA” on the 8th…
BABYMONSTER has released visuals of Asa and Chiquita ahead of their comeback on June 8 with a new digital single titled “SUGAR HONEY ICE TEA.” YG Entertainment posted the visual photos on its official blog on the 28th, s…
Girl group BABYMONSTER has expanded its global success with the release of their third mini-album, “CHOOM,” on the 4th.…
K-POP agencies are making significant changes to their strategies for entering global markets. As various risks have led to a reduction in member compositions centered around Chinese nationals, which were once essential…
The global strategy of the K-pop industry is undergoing significant changes. The importance of including Chinese members, which was once essential, has declined, with Southeast Asian members rapidly filling that role.…
The K-pop industry is intensifying its efforts to penetrate the Southeast Asian market, which boasts rapid economic expansion and growing consumer infrastructure.…
As K-pop expands globally, the issue of protecting idols has reached a critical level. The trend of selecting idols at increasingly younger ages within the industry is causing fundamental human rights protection systems…
K-Pop idol groups are demonstrating their global popularity by achieving record-view counts for their music videos on YouTube. SEVENTEEN’s “Super” music video surpassed 200 million views at around 2 a.m.…
K-pop group BABYMONSTER is achieving record-breaking results with their new song. “Shushy,” the latest track that became the most-watched music video globally on YouTube over the past week, has already accumulated 71 mil…