ZEROBASEONE Holds “Nationwide Flash Tour” in Wonju to Promote Local Tourism and Special Products

The K-pop idol group ZEROBASEONE, which boasts a fanbase of tens of millions, visited Wonju City in Gangwon Province to carry out its “Nationwide Flash Tour” and serve as an ambassador for the region. To coincide with the “2025~2026 Year of Visiting Gangwon,” Wonju City partnered with the Gangwon Special Self-Governing Province and CJENM (Mnet) on the 11th to organize an event featuring this world-renowned K-pop idol group. During the event, ZEROBASEONE toured key tourist spots and the old town area of Wonju, promoting local special products such as peaches. They also sold corn at 990 won each while simultaneously promoting their concerts in a unique approach. All proceeds from the sales of these special products were donated to Wonju City through a hometown love donation program, creating a meaningful initiative that not only boosts local tourism but also supports charitable giving. Wonju City aims to showcase its major tourist attractions and special products through this event, generating attractive content that will naturally introduce the region to K-pop fans around the world. The visit of K-pop idols, who are rarely seen in the area, is expected to stimulate the local economy and even drive demand from fans seeking to visit these “holy sites.” Wonju City Mayor Won Gang-soo said, “This event provides an opportunity to promote local special products and tourist spots through K-pop,” adding, “We will continue to pursue promotional activities that combine tourism with popular culture in the future.”