ZEROBASEONE Holds “Nationwide Flash Tour” in Wonju, Donating Proceeds from Local Specialty Sales

K-pop idol group ZEROBASEONE will serve as a promotional ambassador for local tourism by holding its “Nationwide Flash Tour” in Wonju on the 11th. On the 8th, Wonju City announced that it is organizing this tour across various locations in Wonju in collaboration with Gangwon Special Self-Governing Province and CJENM (Mnet) to coincide with the “2025∼2026 Gangwon Year of Visit.” This event is not merely a concert but is structured as a combination of promoting local specialties and fundraising through donations. ZEROBASEONE will visit key tourist spots and the old town area of Wonju to promote the city’s signature peach product and sell corn at 990 won each as part of promoting the concert. The most notable aspect of this event is that all proceeds from the sales of these specialties will be donated to Wonju City. These donations will be returned to the community through the “Love for Hometown Donation Program,” contributing directly not only to boosting tourism but also to the local community. Wonju City plans to use this event to promote its major tourist attractions and specialties, pursuing a strategy that leverages the idol group’s activities to naturally introduce Wonju to K-pop fans around the world. A city official from Wonju expressed optimism that such a rare visit by K-pop idols will not only stimulate the local economy but also generate demand for “holy site” visits by fans. Won Gang-soo, the mayor of Wonju, said, “This event is a special program to promote Wonju City nationwide alongside the 2025∼2026 Gangwon Year of Visit. It offers an excellent opportunity to introduce local specialties and tourist spots through K-pop. We intend to continue carrying out promotional activities that combine tourism with popular culture in the future.” ZEROBASEONE’s visit to Wonju is being regarded as a model of collaboration between K-pop idol groups and local economies. By going beyond simply holding fan meetings to include the sale of local specialties, promotion of tourist sites, and donations, it creates a structure that delivers positive benefits to all stakeholders.