YG Plans Heavy Focus on BABYMONSTER, TREASURE, and Big Bang Ahead of 30th Anniversary to Dominate Second Half of Year

YG Entertainment is executing a comprehensive strategy to mark its 30th anniversary. The company is prioritizing activities for key groups such as BABYMONSTER, TREASURE, and Big Bang, while also planning the Debut of new boy groups, and first-quarter performance met market expectations.

BABYMONSTER opened the year with strong results. Their third mini-album, “CHOOM,” released on the 4th, sold 387,871 copies on the first day according to Hanter Chart, marking the highest sales figure for the group and representing a 1.5-fold increase from their previous release. The music video for the Title Track surpassed 14 million views within half a day of release, ranking first on YouTube Worldwide Trends and as the most-watched video in 24 hours. View counts exceeded 70 million within a week.

BABYMONSTER’s success is evident globally as well. The album topped the iTunes Worldwide Albums Chart and also ranked first on album charts in 19 different regions worldwide. Appearing on music shows on the 9th and 10th, BABYMONSTER delivered a full performance using hand-mics, further solidifying their reputation as a highly skilled group.

TREASURE also plays a crucial role in YG’s strategy for the second half of the year. YG has begun releasing content related to TREASURE’s new album, “NEW WAV,” starting from the 7th. Chief Producer Yang Hyun-suk announced that TREASURE will return with a bold hip-hop concept, expressing confidence by calling it “the result I’m personally most proud of.”

Big Bang’s 20th anniversary tour is set to begin in August. This tour is expected to reaffirm Big Bang’s global influence, which has expanded beyond their original Asian fanbase to include Western audiences. The release of new music and the world tour from Big Bang are anticipated to elevate second-half performance levels even further.

The Debut of a new boy group is also scheduled for September, alongside plans for TREASURE to engage in solo and sub-unit activities during the same period.

These series of moves demonstrate that Chief Producer Yang Hyun-suk’s plan from last year—to shorten artists’ Comeback cycles and acquire numerous new IP—is now being fully realized. Against the backdrop of YG’s 30th anniversary, this aggressive strategy centered on new works and new members is regarded as a key factor that will redefine YG’s presence in the K-pop market by 2026.