Warner Music Enters Strategic Partnership with MAINSTREAM to Support Lee Young Ji’s Global Expansion

Warner Music Group (WMG) has established a strategic partnership with South Korea’s management company MAINSTREAM (Mainstream Winter Inc.). Announced on March 3, this collaboration demonstrates WMG’s commitment to working alongside specialized local teams in Korea, with the goal of “discovering outstanding artists, co-producing music, and expanding their presence in global markets.”

MAINSTREAM is the agency that manages Lee Young Ji and Kik5o, two stars who have gained prominence in South Korea’s pop and rap genres. Through this partnership, Warner Music will provide support for talent development, music production, and global marketing for MAINSTREAM’s entire roster, including these two artists. Warner Music Korea is set to play a central role in this collaboration.

The first collaborative release is Lee Young Ji’s new song “Robot.” He has exerted significant influence on South Korea’s pop and rap scenes by winning M.net’s “Show Me The Money 11” and “High School Rapper 3.” His notable tracks include “Small Girl,” “Day and Night,” “I’m Lee Young Ji,” “Go High,” “Not Sorry,” “Witch,” and “Dejavu.” He also continues his media presence as the host of the YouTube series “No Prepare.”

Oscar Scivier, WMG’s APAC A&R director, said, “We are thrilled to form a partnership with MAINSTREAM, and we are confident in Lee Young Ji’s potential to become a global superstar.” Hyunsoo Lee, CEO of MAINSTREAM, added, “I share Oscar’s vision of bringing artists to global stages in Asia, and I am already pleased with the new music we are creating together.”

Lofai Lo, WMG’s APAC chairman, remarked, “This partnership underscores our commitment to nurturing regional talent and amplifying their stories on the world stage.”