TWICE’s ‘THIS IS FOR’ MV Exceeds 100 Million Views on YouTube — 26th Record in Total

TWICE has reached another milestone. The music video for their title track of the same name, “THIS IS FOR,” from their fourth studio album released on July 11, 2025, surpassed 100 million views on YouTube around 2 a.m. on February 13. JYP Entertainment shared a congratulatory image on its official social media channels to express gratitude for the support and enthusiasm from fans around the world. With this achievement, TWICE now has a total of 26 music videos that have reached over 100 million views, including 20 singles from their debut track “OOH-AHH하게” to “THIS IS FOR,” as well as the English singles “The Feels” and “MOONLIGHT SUNRISE,” plus four songs released in Japan. They have further broken their own record as the female group with the most music videos exceeding 100 million views globally, solidifying their status as one of the top girl groups in the world. “THIS IS FOR” received widespread acclaim for its lyrics celebrating confidence and self-assurance along with its upbeat energy. The music video’s high popularity was driven by its charming scene designs, the playful chemistry among the nine members, and their vibrant appeal. TWICE is currently on their sixth world tour, which began in Incheon on July 19–20 last year and has included 78 performances in 43 locations worldwide. The North American tour, which started in Vancouver on January 9 (local time) across 20 locations with 35 shows, will continue in Washington D.C. on the 13th and 14th. The group will then expand their concert footprint by holding solo shows at venues such as Tokyo’s National Stadium — the first time a foreign artist has performed there — as well as in Taipei and Europe.