TWICE’s Jihyo Named New Venus Model...First Change in 14 Years

Jihyo of TWICE has been selected as the new model for Venus, operated by Shinyoung Wacoal. This marks the first model change for Venus in 14 years, signaling the brand’s effort to discover beauty icons for a new generation. Venus explained that Jihyo’s bright and healthy energy, confident image, and professional attitude align with the direction the brand is pursuing.

Shinyoung Wacoal announced Jihyo as the new model on January 30, launching the Spring 2026 campaign titled “Yes, I am the VENUS.” Since the previous model, Lee Ha-nee, represented Venus for 14 years, this model change represents a significant move to declare the brand’s new direction.

In this campaign, Jihyo wore a custom dress specially created in mint color, showcasing her diverse charms. She sensitively expressed shifting energies ranging from her glamorous presence on stage to her relaxed everyday look. By interpreting recent styling trends that blur the boundary between underwear and outerwear through Jihyo’s unique aura, she perfected the confident beauty that Venus seeks to embody.

Venus is a brand that has long hired contemporary stars with healthy yet sophisticated images as its models. A representative from Shinyoung Wacoal said, “We want to share the brand’s new direction with more people by adding Jihyo’s signature bright and healthy energy to Venus’s unique heritage.”

The Spring 2026 campaign will be featured across various online and offline media outlets, including Venus’s official website and social media channels.